![]() This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn. 78% of local-mobile searches will lead to an offline purchase. of social media marketers use visual assets in their social media marketing, ahead of blogs (68) and videos (60). That's why we put together a customizable social media content calendar that will allow you to organize your social media activities far in advancemaking your social marketing more manageable, and more effective.And 28% of people who search for something close by will purchase it.50% of people who search for something close by will visit the store within one day.21% of users prefer voice search because they don’t like typing on their phones.43% of users prefer voice search because they say it’s quicker than using a website or app.From 2017-2018, screen time for Millennials on social media decreased by one minute, to 2 hours 38 minutes per day. Perhaps surprisingly, Millennials show a slow down in the time spent on social media. 20% of search queries on Google’s mobile app and on Android devices are voice searches On average, Gen Xers spend nearly two hours on social media per dayless than Millennials and Gen Z, but more than Boomers.65% of smartphone users say that when searching on mobile, they look for the most relevant information regardless of the company providing it.As you might’ve guessed, this will have a big impact on social media marketing strategies and practices. In 2017, the popularity of social media as a primary source of media and communication will continue to boom. This also means scheduling all your social media posts and articles. ![]() More Google searches are made on mobile than on desktop in 10 countries including the United States and Japan. There are some big changes for social media on the horizon. Once youve scheduled your posts, its like putting your content strategy on autopilot.The first position on Google search results on mobile has a 31.35% clickthrough rate.The first position on Google search results on desktop has a 34.36% clickthrough rate.On average, the result in position #1 on Google contains 1,890 words.72% of marketers believe that relevant content creation is the most effective tactic in SEO Check out our infographic to learn about the latest social media trends of 2017 and how theyll impact social media marketing.Half of all search queries are at least 4 words long.Luckily, data doesn’t lie, so we’ve given it to you here in the baldest of ways: facts and figures.įind insights on organic search, mobile and voice search, local search and more – and make up your own mind about what’s important.īelow are digital marketing statistics courtesy of Hubspot Statistics. Tired of contradictory digital marketing advice? We don’t blame you! It’s hard to cut through the noise and clutter to find relevant digital insights you can trust.
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